Does 50 Cent own Vitaminwater?
50 Cent aimed to keep Vitaminwater earnings confidential
He acquired a minority stake in the company and the world became acquainted with Formula 50, a grape flavored version of the drink. He promoted the product on stage, in print ads, and in TV spots, helping to popularize it for younger consumers.
What was 50 cents deal with Vitaminwater?
50 got involved with Vitamin water in the peak of his music career in 2004, but the pay off didn’t come until three years later when The Coca-Cola company purchased Glaceau for $4.1 billion. 50 walked away with a satisfying $100 million for the deal.
Did 50 Cent make vitamin?
Jackson even helped develop his own VitaminWater — grape-flavored, vitamin-enriched Formula 50. Jackson’s backing has helped Glacéau with younger consumers. And that was among the reasons beverage giant Coca-Cola ko scooped up the company in May for $4.1 billion.